Sake Event in Singapore (Part 1)

December 20, 2022

At Cellarbration, a liquor shop with several locations in Singapore,

we held a tasting seminar and on-the-spot sale.

A bistro is attached to the liquor shop.

Singapore is a country that serves as the economic and cultural hub of Southeast Asia.

People, food, and drink from all over the world gather here.

The value of sake exports to Singapore has been increasing year by year,

and in 2020 it recorded a 30% increase over the previous year, totaling about 1.1 billion yen.

Here's the flyer for the tasting held in such a promising place.

Mr. Fujii, who was scheduled to join us, couldn't board a plane due to various circumstances (crying)

so his presentation was done over Zoom.

For my part, I spoke on the following points.

● Why is sake important to the Japanese?

・ Its relationship to Shinto rites such as ceremonial occasions

● Basic knowledge of sake

・ The difference between wine and sake

・ The number of breweries

・ The abundant variety of sake

・ There are many delicious sakes beyond just premium ones, you know—

● Introducing Tenpu no Kura

・ Their dedication to brewing

After the tasting, guests purchased their favorite sake.

I'm delighted that they took an interest in sake.

Thank you so much to everyone who participated.

[Comments from participants]

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・ Your passion for sake really came through and touched my heart.

・ Rather than just brand or price, I want to try many different kinds and find the sake I like

・ I now understand the difference between sake and the more familiar wine, and I've become even more interested in sake

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Thank you.

I would be honored if this could be the start of a connection with sake, and with Japan.

Actually...

(Just between us,)

right up until just before we began, the photos in the slides I'd prepared kept disappearing, so we started in a cold sweat.

Despite the nerves, thanks to the teamwork on site we managed to finish without a hitch!