ABOUT bien-美宴
「美宴」 (bien)
There is true beauty
in a pure, unadorned state.
Sake, seasonal food, flowers of the four seasons,
that moment, that place —
a special space that treasures
the “now” — we deliver it.
Ayako Yoshida 吉田 綾子
President, Bien Global Inc.
International Kikisake-shi (国際唎酒師)
Sake Promotion Consultant
Bringing “wa” to the world
Through her own international experience, she has come to feel the importance of accepting and conveying diverse races and values.
To as many people as possible, the appeal of Japanese culture beginning with sake.
With this wish, she spreads the beauty of human harmony and Japanese harmony.
History
2013: Founded “bien (美宴)” in Nagoya, Aichi Prefecture
2014: Began home parties for expatriates, along with sake seminars
2015: Began sake events with restaurants
Launched original sake-chaser tea “BiEnCha”
2016: Sake brewing apprenticeship at Sawada Shuzo
Appeared on NHK TV and radio (FM Aichi, Mid-FM)
[Lectures] MLIT “Shoryudo Project,” JETRO, Rotary Club, educational institutions, and others
2017: Hilton Hotel Nagoya
Launched sake promotion “Shuzo Monogatari” (酒蔵物語)
2018: Held 5th anniversary party (at Horibe Residence
Planned and sold private-brand sake for companies
2019: [Milan & Turin, Italy] MIC Overseas Broadcast Content Expansion Project (CBC Television commissioned project)
Began writing for Kobe Shimbun's “Maido na News”
2020: Music-concept mansion
Began producing “Bi Silent” events
Began online sake brewery event “Ima Yoi Dake no Hanashi”
bien's activities featured on the Italian TV program “GEO”
2020 (September): Judge at the Shinshu appraisals hosted by Nagoya Regional Taxation Bureau
2020 (October 8): Established Bien Global Inc.
2020: Nagoya Regional Taxation Bureau “online sake seminar for foreign residents” — over 400 attendees nationwide
2020: Kanazawa Regional Taxation Bureau “online sake seminar for international students”
2020: [Taiwan] MIC Overseas Broadcast Content Expansion Project (CBC Television commissioned project)
Online sake tasting for Taiwan
2021: [Taiwan] MIC Overseas Broadcast Content Expansion Project (CBC Television commissioned project)
Broadcast of Tokai-region breweries in Taiwan in cooperation with CBC Television
Company Profile
Company name: Bien Global Inc.
Representative: President Ayako Yoshida
Head office: 1-10-23-607 Izumi, Higashi-ku, Nagoya, Aichi Prefecture
URL: www.biensake.com
Mail: Contact form
Business: Planning and production of sake events
Sake seminars for foreigners
Support for sake outreach by government and media
Lectures and seminars (Japanese & English)
Support for breweries and restaurants
Sake sales and promotion for companies
Translation and interpretation