10th Kamisugi Shuzo Co., Ltd. (Anjo City, Aichi Prefecture)
Toji Takao Nonogaki

Interviewee: Toji Takao Nonogaki (hereafter “Nonogaki”)
Interviewer: Ayako Yoshida of bien (hereafter “bien”)
10th Kamisugi Shuzo Co., Ltd. (Anjo City, Aichi Prefecture)
Toji Takao Nonogaki
bien: Nonogaki-san, what do you value most in sake making?
Nonogaki: Making sake that “moves the heart.”
It may sound odd, but it means I don't make sake that panders to everyone (laughs).
bien: What got you started in sake making?
Nonogaki: In university I worked part-time at a sake shop in Oita Prefecture and grew interested in sake.
Right around when I was job hunting I returned to Nagoya, interviewed, and immediately joined Kamisugi Shuzo.
bien: What did you study at university?
Nonogaki: Industrial chemistry. Completely unrelated! (laughs)
bien: What do you enjoy about sake making?
Nonogaki: I love eating, and I love drinking too.
So my joy is making my ideal sake — one I would drink and think is delicious.
Though of course it's a business, so I do feel I should make something with broad appeal.
bien: What sort of sake are you aiming to create?
Nonogaki: Sake that brings out the goodness of the rice. In our case especially, drawing out the quality of local rice.

bien: Is there anything you find difficult on a daily basis?
Nonogaki: Everything about sake making is hard!
But I like moving my body, so I absolutely hate doing paperwork (laughs).
Administrative work like that is really tough.
bien: In a few words, how would you describe Kamisugi's sake?
Nonogaki: We don't use Yamadanishiki, so a lot of our sake doesn't hold up at appraisal competitions.
But I feel jizake (地酒, local sake) has no meaning without distinctiveness. I want to preserve as much of the rice's goodness and umami as I can.
I think the umami of the rice is what makes it jizake.
I would like a gold medal, but not if it means changing my own convictions.
Our sake has character, but I hope people take that in a positive way.
bien: An unwavering philosophy that isn't swayed by others — wonderful.
Thank you very much.

Read the interview with President Takiya Sugimoto here